End-of-Year Insurance Rush: How to Fill Your Calendar Fast
As we approach the final stretch of the year, one trend is crystal clear across clinics coast to coast: The Insurance Rush is Real.
Many Canadians with private health insurance benefits realize they haven’t used their yearly massage, chiro, or physio coverage—and they rush to book before it resets.
This is your golden window to fill your schedule, reactivate past patients, and maximize clinic revenue.
Let’s explore exactly how you can capitalize on the October–December booking boom.
1. Email Past Patients with a Deadline Reminder
Create a sense of urgency with a simple subject line:
“Don’t Lose Your Benefits – Book Before They Expire!”
Segment your patient list by last visit date and send:
- Friendly reminders about unused insurance benefits
- Recommended number of visits left to claim
- Easy booking links
Consistency is key—send at least 3 emails between October and December.
2. Update Website Banners + Booking Page Callouts
Add visual cues to remind patients they need to act now:
- Homepage banner: “Use Your Insurance Before It’s Gone!”
- Booking page pop-up: “Spots Fill Fast Every December”
- Clinic calendar blocks: “Insurance Season – Book Now”
Don’t assume people know—they need to be told visually and clearly.
3. Offer Mini-Packages or Direct Billing Incentives
Bundle up to make your offer even more appealing:
- “Book 3 sessions before Dec 15 & save 10%”
- “We’ll check your remaining coverage for you”
- “Ask us about TELUS eClaims direct billing”
These promos help undecided patients commit now rather than wait.
4. Extend Hours or Add Seasonal Team Support
Anticipate high volume and consider:
- Opening 1–2 extra evenings a week
- Adding weekend hours
- Hiring a part-time receptionist for end-of-year support
The goal: make it easy for people to come in.
5. Claim Your Spot on RMTClinic.Net – Before the Cutoff
Thousands of patients are searching “RMT near me” and “insurance-covered massage therapy” every day right now.
Our clinic listings get priority visibility for high-converting keywords—and there’s still time to secure your area before the rush peaks.
Claim your listing on RMTClinic.Net before the December cutoff
🧠 Henry’s Final Word:
This season isn’t about “holiday hustle”—it’s about smart strategy.
The year-end insurance rush is a gift to practices that are prepared. So take action now, and finish the year strong.
RMTClinic.Net — Where Patients Find Clinics That Care.
