Memberships vs. Packages
Memberships vs. Packages: Which One Works Best for RMT Clinics?
Recurring revenue is the holy grail of sustainable clinic growth—but how do you structure it?
Two models dominate the conversation: memberships and packages.
Both have benefits and drawbacks, but the right one for your clinic depends on your goals, clientele, and workflow.
Let’s break down the pros, cons, and best use cases.
1. Packages: Pay Now, Book Later
Patients prepay for a set number of sessions (e.g. 5 or 10) and redeem them as needed.
Pros:
- Immediate cash flow boost
- Appeals to deal-seekers
- Easy to implement in JaneApp, Noterro, or ChiroSUITE
Cons:
- Clients may forget to use all sessions
- Requires admin tracking
- Doesn’t foster long-term habits unless guided
2. Memberships: Pay Monthly, Build Routine
Patients pay a monthly fee for a set number of visits (e.g. 1 massage/month), often with rollover perks or discounts.
Pros:
- Predictable revenue
- Encourages consistent care
- Builds loyalty and reduces churn
Cons:
- Requires strong policy communication (cancellations, renewals)
- May require legal disclaimers/contracts
- Admin team must monitor usage
3. What Works Best?
If your goal is cash flow now, start with packages.
If you want stable growth and client retention, memberships build stronger relationships over time.
✅ Many clinics offer both—then let the patient choose based on lifestyle.
Read our comparison guide — and choose the right model for your growth goals.
🧠 Final Thought from Henry:
Don’t just sell sessions. Sell solutions.
Whether it’s packages or memberships, recurring models give your patients structure—and give your business strength.
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