What to Post Weekly on Social Media

Done right, limited-time offers can drive urgency and boost bookings.

Done wrong, they can feel spammy—or worse, damage your credibility.

Here’s how to run seasonal or time-sensitive promos that sound helpful, not pushy.

1. Tie It to a Real Reason

Whether it’s “Back to School Reset” or “End of Year Insurance Use-It-Or-Lose-It,” the offer should feel relevant—not random.✅ Use language like: “To celebrate [season/event], we’re offering X through [date].”

2. Limit the Offer Honestly

Scarcity drives action—but it must be authentic.

✅ “Only 10 new patient slots available” or “Offer valid through Sept 30”

Never fake urgency. Your trust matters more than a quick sale.

3. Make It Easy to Say Yes

• Use simple language (“Book now and save”)
• Offer a clear benefit (“$25 off your first visit” or “Free mobility screen with massage”)
• Include direct booking links in all promo posts/emails

✅ Bonus: Use a landing page to track and measure interest

4. Promote It Strategically

• Post across your Google, Facebook, Instagram, and email list
• Use your chatbot (like Ask Ruby) to mention it to site visitors
• Remind your front desk team to mention it when patients call

Download our Promo Planning Template — and craft your next irresistible, on-brand offer.

🧠 Final Thought from Henry:

You don’t need to “sell hard” to fill your schedule.

You just need to speak clearly, offer value, and make it easy to act.

RMTClinic.Net — Helping You Market Ethically, Effectively, and with Heart.

Author: Henry Tse

Founder & CEO, RMT Clinic Network Organization | Canada-wide “Near Me” Directory + Training Academy | Helping RMTs Build Profitable Clinics About: I’m Henry Tse—Founder & CEO of the RMT Clinic Network Organization, built to connect patients with trusted para-medical providers and to help practitioners grow clinics with real-world systems. After launching, operating, and selling multiple wellness businesses, I saw the same problem everywhere: patients struggle to find the right care, and practitioners struggle to build predictable, compliant, sustainable businesses. I created the RMTClinic ecosystem to solve both—through a Canada-wide “near me” directory, brand marketing solutions, and step-by-step training that turns skill into a scalable clinic. Core values: Innovation • Empowerment • Community Background highlights: VP & GM, Canadian Small Business Institute — 15 years (Senior Consultant & Trainer) 1997–Present: Direct Marketing & Advertising (strategy, positioning, lead generation) 2005–Present: Owner/Operator (9 clinics total; currently 3 active RMT clinics) If you’re an RMT or clinic owner who wants more bookings, stronger brand visibility, and a repeatable growth system—let’s connect.